Role Identity & website development
Site thevancrafters.com
A bootstrapped start-up based out of Amsterdam, The Vancrafters are entering the European market for DIY campervans, with a focus on high craftmanship carpentry construction. Each unit is personalised to the owners needs, with an Ikea-like assembly process.
A brand mark developed around the Crimson-crested Woodpecker, a personal reference to the founders origins and the rainforests of French Guiana.
As natures own carpenter, the bird was drawn as a reductive modernisation, a symbol to echo the self constructed movable home nature of the product and the core brand ethos.
The mark was built to work in Block Sections, Line Form and a Combination of the two for flexibility across different application needs.
Block Sections
Line Form
Combination
