A custom typeface developed for an icon of the eyewear category, Ray-Ban Sans helped bring the brand an ownable typographic voice that blended contemporary and classic. Built as a variable font with 3 core weights and a second inline style, it allows flexibility to reflect the broad product range.

Role  Art Director
Foundry  Colophon
Agency  W+K Ams

Solid Version

Inline Version

The font was built specifically with the You're On campaign to allow a graphic shift in the lock-up, reinforcing the moment of On.