Epic are an aircraft manufacturer with a focus on performance. To celebrate the certification and launch of their first full production aircraft, the E1000, the fastest, highest performing aircraft in its category, we rebuilt the entire Epic brand identity.
Role Designer & Art Director
Directors CD Morrish and Pleix
Photographer Jessica Ambats
Website epicaircraft.com
We launched with separate brand and product films to help position the Epic story as an all American icon, set against majestic US landscapes, in tandem with the high performance technical specifications.
In addition to the core brand palette, we developed 3 brand gradients that drew influence from vibrant sky tones.
Night Blue
Metallic Grey
Evening Gradient
Twilight Gradient
Dusk Gradient
Custom typography was developed for the brand wordmark with a wider set of uppercase alphabet and numerals developed alongside to work across the wider brand architecture and at different brand touch points.
To help announce the brand launch, a print campign ran across US aviation publications to announce the new brand positioning with a focus on the majesty of pioneering American lanscapes the E1000 put within reach.
