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A brandbook for Citizen Watches, launching the Better Starts Now global tagline. The book helped tell the long history of the brand, set against the ethos of craft and endless refinement behind this well established Japanese watch maker. 

Role  Designer & Art Director

Citizen_brandbook90
Citizen_brandbook119
Citizen_brandbook92
Citizen_brandbook137
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A set of specially selected products from the Citizen archives were shot in house on different colour arms as part of the content story.

Smart-ER
DEEP-ER
ACCURATE-ER
FAST-ER
STRONG-ER
HIGH-ER
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